Werdsmiffery

I found that if you can write to a suitable cadence, the audience would be very giving even if the poem itself wasn’t actually saying anything. Later I realized that it might be a good idea to use the same rhythmic technique but with actual material with importance or relevance, and this didn’t just apply to spoken word. When the reader is engaged with a printed text, they are creating a rhythm in their heads, if there is a rhythm there. So all of my stuff has paid probably too much attention to the actual rhythm of the words.

Alan Moore, interviewed in Wired. I think anyone who’s read his comics can recognise that cadence or rhythm.